Hey there, Creative. I see you.
As a business owner you already wear all the hats, I’m here to help you organize all of your ideas and help you get your business online.
Ask Me Anything
Burning questions about freelancing or running an online business? In this AMA session you get a full hour to ask me all you want to know about branding, web design, freelancing and running on online business.
DIY Brand e-Course
Looking to organize your branding and take your business from side hustle to full time? The Practical Brand e-course covers everything you need to get started with brand positioning for your business. It includes video lessons and worksheets to help you establish your brand.
Brand Development & Logo Design
Your brand is so much more than just a logo, it is the way people feel about your business. This feeling comes from a strong brand foundation built on understanding your core values, target client and position in the market.
+ Brand discovery questionnaire
+ One-on-one brand consultation
+ Brand discovery mood board
+ Brand Positioning Statement
+ Target Client Analysis
+ Brand Core Values
+ Custom logo design
+ Alternate logo design
+ Logo sub mark
+ Brand colors, images, fonts and
style guidelines PDF
+ Brand Pattern
+ Brand Icons
+ Business Card Design
+ One Additional Item
Timeline: 3 Weeks
Brand Development & Website Design
If your business is not online, it doesn’t exist. In today’s market having a website is crucial for your brand’s success. I’ll help you craft the perfect website for your business.
Brand Development & Logo Design
+ Everything in the Brand Development &
Logo design package plus the following:
+ Website planning and strategy consultation
+ Search Engine optimization (SEO) and
key word worksheet
+ Customized Squarespace website
+ Custom domain (or connection if you
already own one)
+ Custom email set-up (yourname@your-
+ Blog set-up (migration from a existing
blog is additional)
+ Desktop and Mobile Friendly design
+ “How-to” video tutorial
+ E-commerce set up
+ 2 hours of tech support for up to six
months after launch
Timeline: 6 Weeks
starting at $4,300
Ready to jump start you online business?
How Does It work?
After you book your project date and fill out your discovery questionnaire we will meet (phone or via Zoom) for your design consultation. Where we will talk about what makes your brand special, any design ideas and what you envision for your website.
We start with your brand mood board which sets the tone for the project. After the mood board, I deliver 1-2 logo concepts. Once we decide on a direction, it gets refined until it’s just right. After completion of the logo, the business card and brand collateral items are crafted.
Website Built Out
Once we have your shiny new logo and branding completed, I will provide you with website renderings. They will give you an idea of the sites functionality and overall style.
Once the renderings are approved it’s time for me to build your site in Squarespace. After any final adjustments your new brand and website you will be ready to launch online!
Frequently Asked Questions
+ Who Do You Work With?
To put it simply, I work with creative entrepreneurs. What exactly is a creative entrepreneur? I like to break it down into four categories: Artists, Makers, Movers and Shakers.
Designers, painters, photographers, writers etc. looking to establish their personal brand and be seen online. Artists hire me to help them create a consistent brand that establishes them as a creative expert and a website that attracts all those dreamy clients straight to them.
Artists that make or sell a physical product and need to sell it online. Makers hire me to help them plan out their business vision, get consistent with their brand and get their products sold online.
Yogis, dancers, musicians, athletes etc. hire me to help them organize their portfolio into a clear and consistent brand and show their dream customer just what they can do.
Health and life coaches, therapists, activists and consultants hire me to help them showcase their brand and attract the all those dreamy clients.
+ Do you offer payment plans?
Payments are broken into three. To book your project, I require a 33% deposit. Two weeks after your projects starts, the next 33% is due. Four weeks after the project start date (or at completion, whichever is first) the final 33% is due. I understand the huge investment it takes to style your brand, so in certain cases, four payments can be made over 8 weeks.
+ What will my website be built on?
I use Squarespace to build my clients’ sites. It’s versatile, easy to use and affordable. Head over here to read more about why I love Squarespace.
+ Are there any extra costs?
Yes. Your business cards and any additional collateral materials will cost extra to be printed. The price will vary based on your paper quality and the amount you order. Your Squarespace site comes with a free domain but you will need to pay Squarespace the monthly hosting fee. See more about Squarespace pricing here.
+ I need other design materials like business cards and fliers, can you help me?
Yes! I can add those items on as needed.
+ I already have a brand identity; can you design my website?
Typically I like to work with brands that have established brand guidelines. If you have those in place then I would be happy to talk more about working together! If not, the One Feather Package might be a good place for you to start.
“Hayley really helped me with my new branding and I couldn’t be happier with the results! I can’t wait to show it off. She grasped the look and feel that I wanted to portray. I highly recommend you letting Hayley help take your business to the next level.”
Lesley Bosch Interiors