The Practical Brand course covers everything you need to get started with brand positioning for your business. It includes PDF lessons and worksheets to help you establish your brand.

Branding Course for creatives

Here’s a breakdown of everything that’s covered in the course:

Your Brand Feeling, which covers:
+ Core Values (includes Worksheet)
+ Unique Offer (includes Worksheet)
+ Dream Customers (includes Worksheet)
+ Position Statement (includes Worksheet)

Your Brand Vibe, which covers:
+ Colors (includes Worksheet)
+ Fonts (includes Worksheet)
+ Imagery
+ Logo


You’ll leave the course with a clear brand identity. You’ll be able to articulate your brand’s core values, describe your ideal client, define how you’re positioned in the market, and outline the imagery and visuals that will be the cornerstone of your new branding. You’ll also get next steps so you know how to move forward and use your new branding to the fullest.

The course is designed to be simple and easy to use. We all have busy lives and sometimes you have is 30 minutes to spend on growing your business. The lessons and worksheets are quick and to the point making them each easy to complete in under 30 mins. 

I really liked the break down of the ins and outs of the perfect way to brand yourself and set up your company. I loved the examples used, and those matched those with a detailed description. A lot of what I was reading, and especially the questions on the worksheet, made me question my own approach to my brand/company. Overall I really like the course!
— Kalli, Msp Creatives