2018 is just around the corner, I can't believe it! This has been a great year for me, I really focused on working with my dream clients (creative business owners) and was able to really work on my creative process and how I run my business. I didn’t all of my goals but overall I am happy with how this year has turned out. Here’s a wrap up of my 2017Read More
Welcome to the first Client Feature blog post! My clients are some of the most inspirational business owners I know and I want to tell you more about them. This first feature is form Pacific Health Foods, I helped them update their brand and website in 2016 and it has been awesome to see their business grow ever since.Read More
The core values of your brand are less about what you offer and more about your brand as a whole, it is what your brand stands for. These values should guide your overall brand message and help you in decision making. When your brand has a clear set of core values you have a sense of purpose with your message and product you sell.Read More
Every organization or product creates an impression in the mind of the audiences it interacts with. This impression is your brand. What do your clients say about you? How do they describe your service? By designing the uniformity in the look and feel of your brand’s communications, you encourage alignment of your audience’s perspectives with your own mission, vision, values, and perspectives. In other words, your brand helps your audience understand you.Read More
Just like a logo and colors are unique to your brand, images also play an important role. Brand photos are images that you have commissioned or take yourself to represent your product, services or overall brand. They can be used on your website, in social media, blog posts and in other marketing materials. Stock images are great in a pinch but your unique images will set you apart from the crowd, here are a few reasons why.Read More
Take a look inside my creative toolbox for a little insight on the tools I use to run my business.Read More
Did you know that testimonials are one of the most important things to include on your website? They can easily be forgotten but some studies suggest that up to 70% of people trust a brand more after reading a positive review. Testimonials build credibility and customers buy from brands they trust.Read More
Has business slowed down or you are feeling bored of your brand’s look? It can be tempting to want to rebrand and give your business a makeover when you are feeling like this. Even though change is good and often inevitable, it isn’t always necessary. When is a good time to rebrand? Well, let’s start when it's not a good time.Read More
I wanted to say a great big THANK YOU for letting me into your inbox this year. I have seen plenty of ups and downs for my business, there have been slow months, clients that seemed to fall off the face of the earth and typos that still give me nightmares, but there have also been lots of high points. I have managed to grow a business that supports me full time, I’ve worked with some truly exceptional creative entrepreneurs and those highs make the hard work worth it.Read More
So you have a super amazing, awesome, kickass business idea but you're not sure where to start?
Starting a business is no easy feat, there are so many factors to consider. What am I selling? Why do customers even want to buy my product? Who are the people that will buy from me? With so many steps to take in order to get up and running it is often easy think that you need just a logo for your identity. In reality your logo is only a portion of your overall brand.Read More
Are you feeling scattered? Do you have so many ideas and want to offer them all but you’re unsure how can to incorporate it all into one business? I find asking myself these three questions helps questions when I am feeling scattered and not sure how to move forward in my business.Read More
5 nuggets of wisdom I would share with my past self when building my brand.Read More
Do you ever question WHY you do WHAT you do? Is your business vision muddled and confused? It might be time for a brand audit. (FREE DOWNLOAD)Read More
Learn how a simple brand story had me sold hook line and sinker willing to spend twice as much money on a product over a similar one of equal quality.Read More
You know that feeling, right? An opportunity gleams in plain sight, one that promises a little extra income, a new client relationship, or a sleek new project to add to your portfolio.
But, something just feels...off.
It might be the client’s pushy style of communicating, unfair pricing, or a subject matter that conflicts with your personal or professional values.
Whatever your intuition is telling you, saying “no” doesn’t have to mean shutting doors and burning bridges.
Four inspiring podcasts for creative entrepreneurs to help boost confidence, keep isolation at bay and even give a little giggle.Read More