Posts in Graphic Design
What are Brand Guidelines?

Every organization or product creates an impression in the mind of the audiences it interacts with. This impression is your brand. What do your clients say about you? How do they describe your service? By designing the uniformity in the look and feel of your brand’s communications, you encourage alignment of your audience’s perspectives with your own mission, vision, values, and perspectives. In other words, your brand helps your audience understand you.

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Visual Brand Checklist

Every single interaction your company has with a potential client is an opportunity to show them that you are a credible and trustworthy business and they should do business with you. These interactions are called touch points. A touch point can be a logo, business card, website, company uniform, the greeting your receptionist gives when answering the phone, the list goes on. 

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The Do's and Don'ts of Designing a Presentation

Standing up in front of a group of people to give a presentation is pretty unbearable (for me at least). If your presentation slides are hard to look at or packed with too much information it will be just as unbearable for your audience.

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Typography for Web Vs. Typography for Print

Typography is a powerful tool in marketing, design, and media, it helps get your message across and allows readers to enjoy what they are reading. It is often said that "good typography can't be seen," meaning if the viewer is paying more attention to the font you used or the font is unreadable it is not doing its job. 

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Where to Start When Building Your Own Website

Not all start-up companies have the budget to hire a web designer right away, I get that, that is why I want to give you a few tips to create your own website for your business. Building your own website doesn't have to be a total headache, if you want to create a simple website or straight forward eCommerce site using a Content Management System (CMS) is the best way to do it.

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