Posts in Branding
Take your brand from DIY to OMG

Over the last few weeks you’ve gotten a crash course in branding. We’ve covered what it is, why you need it, and what it can do for your business.

You’ve also learned the do’s and don’ts of DIY-ing your brand and you’re ready to get started.

But maybe you’re still a little fuzzy on how to put all the pieces of your brand together. You know the what, but you’re still trying to figure out the how.

Read More
How to avoid a DIY branding fail

I’ve spent years working with creative entrepreneurs on branding. In that time I’ve helped countless business owners express their vision and ideals through amazing visual branding.

But I’ve also seen a fair amount of DIY branding fails.

Not everyone can afford to go the done-for-you route, especially when you’re first getting started.

Read More
What to include on the home page of your website

Here’s a crazy stat for you:

According to a recent study, humans have a shorter attention span than goldfish.

Goldfish can focus for 9 seconds, but most humans only have an 8 second attention span.

There’s too many things demanding our attention these days. Everyone is multitasking, which makes focusing a huge challenge.

So how do you get anyone to stay on your site when you only have a VERY short window of time to capture someone’s attention before they wander back to Facebook or hop into their inbox?

Read More
Branding when you’re on a budget

One of the biggest objections I hear from potential clients is that branding is too expensive.

It’s definitely an investment and when you’re in business for yourself, you have to be careful with how you use your money.

It’s smart to consider it. For some people, investing in professional branding isn’t the right move. If you’re brand new in business, it doesn’t make sense to invest when your ideal client and brand values might completely change in 3 months.

Read More
Starting Your Own Business

Real talk, I was scared to start my own business. My dad is an entrepreneur and I knew the benefits of working for yourself.  I have very vivid memories of him on the phone, making a sale and coming out to high five us all to celebrate. He was also able to create is own schedule, be his own boss and not have to answer to ‘the man’. That didn’t make taking the plunge and actually starting my own business and less scary!

Read More
How to define your dream customer

Your dream customer is that one customer that you just “click” with. They are the kind of customer that values your expertise and creative opinion while also providing feedback that helps your working relationship move forward. They have the budget to afford your product and they understand that the investment they are making will help them solve the problem they came to you with in the first place.

Read More
Client Feature - Farmbelly

Michelle is a farmer, chef and teacher. Her business Farmbelly, hosts intimate workshops where she teaches you how to "eat like a farmer". Michelle approached me in need of a rebrand and the result is a fun illustrated logo that truly speaks to her ideal clients as well as her personality. Read to learn more about Farmbelly in the latest client feature. 

Read More
Inside my rebrand

My brand has evolved immensely since I started my business 4 years ago. I was only a couple of years out of school and still finding myself as a designer when I started Three Feathers Design. My business was born out of a desired to spend more time at home with my kid. I loved working and learning new things at my ‘big girl job’ but I missed having creative freedom and sitting in front of computer 8 hours a day was killing me.

Read More