Understanding Squarespace Analytics


You all had so many questions about one of my recent emails explaining Squarespace Search Engine Optimization (SEO) that I thought I would expand a little on the next steps of SEO, understanding your analytics.

Before your eyes glaze over, hear me out! You’ll want to look at your analytics on a regular basis so that you can understand where people are finding you online, how they are interacting with your website and what content they are reading. Also, it helps you understand if the time and money you are putting into marketing your brand is actually paying off!


Watch: Understanding Squarespace Analytics

Related: Squarespace SEO for Creative Entrepreneurs

Below is also a list of the main Squarespace Analytic sections are what they do according to Squarespace:


Sales - See how your store is performing at a glance if you sell on Squarespace.
Traffic - Get insight into traffic and engagement trends and track your audience’s growth over time.
Geography - View site visits by country, region, or city. Learn more about  Analytics.


Abandoned Cart - Get insight into abandoned carts and the success of Abandoned Checkout Recovery emails.
Purchase Funnel - See a visual report on your store’s sales funnel and conversion rate.
Sales by Product - See how each item you sell is performing.


Traffic Sources - See where visitors come from when they visit your site by channel. If you’re on the Commerce Basic or Advanced Plan, you can see how much revenue each channel—like social, email, and direct traffic—drives to your business.
Google Search Keywords - See which search keywords drive the most traffic to your site from Google.


Activity Log - See a searchable list of every time a visitor accessed a URL on your site in the past seven days. Includes IP addresses.
Form & Button Conversions - Track how visitors engage with your forms and buttons using Form & Button Conversions.
Popular Content - See the most popular content on your site by pageviews.
Site Search Queries - Learn what visitors are searching for on your site.