Take your brand from DIY to OMG
Over the last few weeks you’ve gotten a crash course in branding. We’ve covered what it is, why you need it, and what it can do for your business.
You’ve also learned the do’s and don’ts of DIY-ing your brand and you’re ready to get started.
But maybe you’re still a little fuzzy on how to put all the pieces of your brand together. You know the what, but you’re still trying to figure out the how.
I’m about to make the how to part a lot easier with a step-by-step guide to branding your business.
It’s why I created The Practical Brand: A DIY Branding e-Course for Creative Entrepreneurs. This self paced video course teaches you how to take all the different parts of your business and personality and infuse them into a compelling brand that draws in your ideal clients.
I’ve spent years helping creative entrepreneurs like you launch brands and websites with this step-by-step process. My hope is that you use this e-course as a stepping stone to launching your own business and living a full life as a creative entrepreneur.
Whatever your next step is in business, a strong brand can help you get there. It could be turning your side hustle into your full-time gig, gaining authority in your niche, or creating a consistent online presence that makes you look like an absolute boss. Where you’re going, you’ll need a brand to support your growth along the way.
The Practical Brand is the easiest way to get started on branding your business. I’m using my years of experience to lead you through the branding process. When you join, you’ll get the exact same process I take one on one clients through, packaged up in an easy e-course format.
You’ll learn everything you need to create your own brand positioning. Your training includes PDF booklet, video lessons and worksheets to help you establish your brand.Here’s a breakdown of everything that’s covered in the course:
Unit One: Your Brand Feeling
➊ Core Values (includes video + worksheet)
➋ Dream Customers (includes video + worksheet)
➌ Position Statement (includes video + worksheet)
Unit Two: Your Brand Vibe
➍ Choosing Colors (includes video + worksheet)
➎ Fonts (includes video + worksheet)
➏ Imagery (includes video )
➐ Logo (includes video )
One time investment: $127
You’ll leave the course with a clear brand identity. You’ll be able to articulate your brand’s core values, describe your ideal client, define how you’re positioned in the market, and outline the imagery and visuals that will be the cornerstone of your new branding.
You’ll also get next steps so you know how to move forward and use your new branding to the fullest.
I believe a strong brand is more than just a logo; it is the feeling that your dream client has when they think about and interact with your brand. It is made up of three parts:
The product or service that you sell
You and what sets you apart from others
Your dream customer and what they need from you
When working through this course, you will take these three parts and blend them into a brand identity and website that is organized, consistent, and ready for people to buy from you!
Once you wrap up the course, you’ll be ready to take the next steps to building your dream business with a brand that matches your vision. You’ll leave with a renewed sense of enthusiasm to get out there and do something big!