Posts tagged branding
What are Brand Guidelines?

Every organization or product creates an impression in the mind of the audiences it interacts with. This impression is your brand. What do your clients say about you? How do they describe your service? By designing the uniformity in the look and feel of your brand’s communications, you encourage alignment of your audience’s perspectives with your own mission, vision, values, and perspectives. In other words, your brand helps your audience understand you.

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Why You Need Brand Photos

Just like a logo and colors are unique to your brand, images also play an important role. Brand photos are images that you have commissioned or take yourself to represent your product, services or overall brand. They can be used on your website, in social media, blog posts and in other marketing materials. Stock images are great in a pinch but your unique images will set you apart from the crowd, here are a few reasons why.

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Visual Brand Checklist

Every single interaction your company has with a potential client is an opportunity to show them that you are a credible and trustworthy business and they should do business with you. These interactions are called touch points. A touch point can be a logo, business card, website, company uniform, the greeting your receptionist gives when answering the phone, the list goes on. 

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