Squarespace Vs Wordpress
Squarespace, Wordpress, or something else entirely?
When you’re trying to build a website, you can easily get bogged down in research mode. There’s tons of website builders out there and just as many opinions on them.
A couple of years ago, I made the decision to focus my skills only on Squarespace for my web design clients. I hesitated for a while to do this because I feared I’d lose out on business. But then I realized, becoming an expert in Squarespace only makes me more skilled and desirable as a web designer.
I believe Squarespace is the best platform for my clients and other creative entrepreneurs for a few reasons! Here’s why Squarespace is my #1.
All in One Platform
Squarespace houses your website host, building platform, your blog, metrics analyzer, storefront, domain, and more all under one login. (Which means there’s only 1 password to remember too!)
Having all of your online elements in one place saves soooo much time when you need to make simple edits on things like billing or contact information, linking your blog to your website and so on. It also integrates with tons of other third party apps that you might use for your online business like booking apps, membership sites, email marketing, social media, etc.!
Easy to Use
Let’s be honest, you might be tech savvy but you’re not a web designer. (Nor do you want to be!) Squarespace’s drag and drop builder makes it super easy to make simple edits to your site without hiring a developer. You can pop in, change a price or add a sales page and be live within a few minutes. You never have to update or code anything. And if you do run into a snag, Squarespace has their own customer service team ready to help.
Squarespace gives you beautiful templates and framework to start with. If you go the DIY route instead of hiring a designer, you still get a professional site that looks legit and makes people want to hire you. If you do decide to customize your site though, it is really easy to make edits to the templates with the CSS editor.
Great for SEO
When it comes to SEO, sometimes Squarespace gets a bad rap. But don’t believe the rumors. You can absolutely optimize a Squarespace site for SEO. I was able to rank on Page 1 of Google with the keywords “Santa Barbara Graphic Design”
SEO isn’t so much about the platform you’re using. It’s more about how you set it up in the backend. When you work with a pro to build a site, they optimize it for search engines. They know all the places to add keywords so Google can find you. If it’s not designed properly your site likely isn’t showing up in searches, which means you’re missing out on a lot of traffic.