Squarespace SEO for Creative Entrepreneurs
Build it and they will come, right? I see it way too often, someone spends thousands on a shiny new website and they have zero traffic on it. Just because your website is online, doesn’t mean it will show up in a Google search. You need to optimize it for search engines, aka Search Engine Optimization (SEO).
Luckily, Squarespace makes it really easy to set up for SEO success. Below are 7 ways to increase traffic to your Squarespace site.
Secure Sockets Layer or SSL is a security measure on your site that ensures your viewers data and privacy are safe. Some browsers like Chrome won’t even allow you to visit sites that are not secure. Every Squarespace domain comes with a SSL certificate but if you are using a third party domain you need to enable the certificate. For a tutorial on how to do this, check out the Squarespace blog here.
ALT Tags for images
Alternative names or and ALT tag is the name of your image, typically something like “DC_10262” or “IMG_10242”. By renaming your images to key word that describe the image or your site, when people search online with those keywords your website will pop up. For more on how to add ALT tags, check out the Squarespace blog here.
So that Google and other search engines can reach and index your site quickly you’ll want to make sure you content is organized properly. Squarespace has built in content structure which you can access your tool box when editing your text. You will see the following:
You’ll want to have the Heading One be the title of the page, for example “About Me”, heading two will briefly explain the page “I am a designer, mom and surfer” then moving down in body copy which should be normal. Structuring your content in this way tells Google what the page is about and is more likely to pull up your site when someone is doing a search online.
Submit Your URL
By submitting your URL to Google you are telling it you want it to start indexing your site so that people can start finding it online. You can submit your URL here.
Tailor the content on each page for your specific audience and what they might be searching for. The home page of your business website, should state exactly who you are and what you do/offer (Your Position Statement).
Think about key words or phrases that people might use to search for your business and incorporate them into your content. For example:
Search Term: "Santa Barbara Graphic Design"
Content on Page: "Three Feathers Design is a Santa Barbara based graphic design studio dedicated to helping businesses succeed. It aims to help bridge the gap between communication and design by using a variety of techniques to achieve results based on it’s understanding of color, typography, photography animation, layout and media."
The content of your home page is relevant to the types of searches users will be using and should incorporate the key words from the search into the content of our page. Don't be greedy with your keys words, this can lower your ranking. Try to make the content of your page feature the key words as naturally as possible.
Meta what? Put easily, meta data is the title of your website, the title of each individual page page and the description given on the backend of your website. The page description should incorporate the keys words talked about above. (See a lengthier explanation here).
Website Title: "Three Feathers Design: Santa Barbara Graphic Design"
Page Title: About: Santa Barbara Graphic Design
Page Description: Three Feathers Design is a Santa Barbara based graphic design studio dedicated to helping businesses succeed. It aims to help bridge the gap between communication and design by using a variety of techniques to achieve results based on it’s understanding of color, typography, photography animation, layout and media.
In Squarespace, you can enter the title and descriptions in the settings section of each page.
The easiest way to feature new and relevant content on your website is through a blog. ‘Relevant and quality content’ is content that matches the users search query as closely as possible. If you're going to start a blog, I recommend that you pick a theme and stick to it. For example, this blog gives tips to business owners on how to use graphic design in their business. Sticking to a theme will build a loyal audience that can rely on your blog for content that is relevant to them.
Using quality and current content means keeping your blog up to date. If you're not going to contribute frequently, don't bother. No one wants to see stale content and it makes your business look less credible when your last entry was months or even years ago. If writing isn't your thing, try using original images, videos or audio recordings.
The whole point is to increase traffic to your website by featuring relevant content that people will want to read/see. This increase in traffic boosts your search engine ranking and in turn increasing your traffic to your site through organic searches.