How to Use Pinterest to Drive Traffic to Your Website
You might have heard about how great Pinterest is, but did you know that it’s the one fastest growing social network? With over 100 million monthly users who love to share content, Pinterest is an excellent way to connect with your audience. You might also be thinking that it’s only good for brands that rely on photography to sell their products but that is not the case. In fact, anybody creating useful or inspiring content can benefit, making it a great traffic source for bloggers and service based brands. Traffic to your site is important because more traffic means more leads and more leads means more clients!
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Traffic = Money.
That’s why in December of 2017 I decided to start implementing a Pinterest strategy for my blog. I’d been blogging ever since I started my business 6 years ago but I wasn’t seeing a huge amount of traffic to my site. I would get a few hundred visits every month, usually from people reading blog posts that I pushed out to Instagram and Facebook.
After implementing the simple strategies I outline in the post below, I saw my traffic skyrocket and now my second highest referral source is Pinterest.
Setup Up A Business Account On Pinterest
Although there is no difference in the way business and personal accounts looks, having a business account gives you access to more options. By setting up a business account you will be able to use your company name as opposed to your name. You will also get access to the free analytics tool and be able to use rich pins. If you already have a personal account it is easy to convert it to a business account. Simply log in to your account then go to http://business.pinterest.com/ and follow the directions. If you are just setting up an account for the first time you can go to https://www.pinterest.com/business/getstarted/ Setting up a business account is easy, just fill everything out and you will be ready to start pinning.
Create Images That People Will Want To Share
To have share-worthy images, make sure your images are good quality. Images that are tall and skinny and very colorful tend to get the most pins. If you have a service based business then you might want to create graphics for guides, lists or how-tos to compliment the information on your website. For example, if you sell life insurance you could link to a guide on your website, or if you sell scarves you could show people how to wear your scarves. Once you have created your images you want to upload them to your Pinterest page.
Use Keywords in your image descriptions
When you upload your share-worthy images to your blog use key words in the image description. For example, instead of leaving the image extension “DC129864.JPG”, use words that relate to your blog post or words that your target market will be searching for.
That way when someone pins the image from your website to Pinterest, the key words will be included. Once the pin is circulating on Pinterest, when a query is made using those keywords, your pin will show up.
Pin images directly from your website
If you want people to visit your website, then your images need to be linked to it. You can do this by adding a 'Pin it' button to your website. This way you make it easy for anyone browsing your website to pin your images to their boards, all their followers will see your image, and it will automatically link them back to your website. There are lots of free plugins that can you can add to your site for this or if you’re a Squarespace user, check out this tutorial.
Use Group Boards to pin your content
Group boards are a great way to get your pins in front of others that may not otherwise see your pin. When you pin an image to a group board it is then added into the feed of everyone who is following that board. In most cases, that amount of people is significantly higher that the number of people that follow you. This gives your pin a better chance of being seen and pinned by more people.
Use Tailwind to Automate your Pins
If you’re unfamiliar with Tailwind, check it out here. It’s the most important tool out of all of these tips because it allows you to automate your content with a loop. Once you pin an image from your site it gets added into your Pinterest feed and may end up getting missed by a big portion of your audience. By using the Tailwind smart loop you can ensure that your content is continued to be seen. Find out more about Tailwind its smart loop here.
Pin other people’s content
It is important to Pin others content and not just your own. If you only pin all of your own content to your feed it will look like spam and people won’t want to engage with your content. A good rule of thumb is 4:1. Every time you pin something from your website, pin 4 images from someone else's site. Don’t worry, Tailwind makes it really easy to schedule all of this so you’re not spending hours a day on Pinterest!
Use Tailwind Tribes to find relevant content
Joining Tailwind Tribes are a great way to share your content with other pinners and find relevant content for your boards. Find out more about Tailwind and get a $15 credit towards your subscription here.
I hope I have inspired you to think about using Pinterest as a tool to get more traffic to your site. After all, what's the point of a website, if no one visits it?! With its rapidly growing user base there has never been a better time to get started and use Pinterest to drive traffic to your website.