How to Get Dream Clients That Pay
When I first starting freelancing, finding work was one of my biggest struggles. If I did manage to book a client they weren't always that dreamy. More often than not, they would be looking for someone to boss around rather than gain valuable expertise from. OR they were the type of client that wanted me on call 24 hours a day, texting me a random design edit as it popped into their head.
To be honest though this wasn’t their fault, it was mine. I wasn’t being clear about who I was, who I worked with and how they could work with me.
If you’re like me and have had too many nightmare clients lately this latest blog post is for you! Below are three simple things I want you to do today, that will help you start attracting clients that value your expertise, and want to pay you for your time!
#1: Define your dream customer
Your dream customer is that one customer that you just “click” with. They are the kind of customer that values your expertise and creative opinion while also providing feedback that helps your working relationship move forward. They have the budget to afford your product and they understand that the investment they are making will help them solve the problem they came to you with in the first place.
By defining your dream customer you’re not saying no to business, you’re simply speaking louder to the people who fit into that definition.
#2: Define What You Do
State very clearly on your website who you work with (dream customer) and what you do for them. This is also known as your position statement. By defining what you do and who you do it for, people can see right away if they are a good fit to work with you and you will weed out the people that aren’t. It also establishes a sense of credibility and expertise if you can clearly state, “This is who I am, this is who I work with, this is what I specialize in.”
#3 Show the work you want to be doing
Take a look at your website and social media. Do the images of your work that you show portray the types of projects you want to be doing? Use your portfolio and website and an opportunity to showcase the dreamist projects you have worked on. Less equals more here so if you only have a few dream client projects under your belt, no worries! Focus on showing the highest quality content from those projects so that potential clients can see the work that you specialize in.
You can also make up dream client projects and use those in your portfolio. Let’s say you’re an interior designer and don’t have images for your portfolio yet. Can you stage a little corner of your home to make it look like the projects you want to be taking on?