Client Feature - Farmbelly

Farm Belly Michelle Aronson

Michelle is a farmer, chef and teacher. Her business Farmbelly, hosts intimate workshops where she teaches you how to "eat like a farmer". Michelle approached me in need of a rebrand and the result is a fun illustrated logo that truly speaks to her ideal clients as well as her personality. Read to learn more about Farmbelly in the latest client feature. 

Tell me a little about your business

I am a farmer, chef, and owner of a farm to table cooking school called Farmbelly. I love empowering people with the skills to grow their own gardens, support local farmers, and to cook confidently + joyfully in their home kitchens. I teach private cooking classes and public workshops to the community, and I also share stories, interviews, and recipes on my website and through social media.

Why did you decide to invest in branding?

I first started my business as a "side hustle" nearly 4 years ago, and from day one I had to be super scrappy and figure out my website, branding, etc all on my own. While I'm glad that I was resourceful in the beginning - as my business grew over the years, my original branding didn't represent the heart and mission of Farmbelly. I recently was able to pursue my business full time, and I knew I was also ready to invest in branding to better highlight what makes Farmbelly unique.

How did investing in branding help your business?

Investing in branding helped me to hone in on my values, goals, and to clearly articulate my brand identity. Hayley asked all the right questions to help guide me through the re-branding process, and she did a masterful job taking my scattered ideas and translating them into a beautiful, cohesive brand identity!

What do you love most about working for yourself?

I've learned so much working under so many seriously inspiring farmers, chefs, teachers, and activists - but I always had an itch to create my own business and to be my own boss. Working for myself gives me the freedom and flexibility to pursue my (sometimes crazy) new business ideas, and it has given me the opportunity to explore, travel, and to be a lifelong student.

Any advice for people just starting out or wanting to create their own business?

Don’t be afraid to just START, even if it’s not perfect. I’m all about cultivating new ideas + businesses as “side hustles” - meaning you don’t need to quit your full time job right off the bat! Give yourself the time to work out the kinks of your new venture, and make sure it’s work that you truly feel passionate about. Last but not least, surround yourself with a small but mighty tribe of family, friends, and mentors who will support you and push you forward when the going gets tough. You got this!

Where can people find you?

Website | Instagram | Facebook | Email

Logo design for farmer
Logo and brand illustrations for local farmer
Farm to table logo