How To Find Your Brand Core Values
The summer is always slow for my business so I like to use this time to revist the WHY in my brand. One of the ways I do that is by checking in with my brand's core values.
The core values of your brand are less about what you offer and more about your brand as a whole, it is what your brand stands for. These values should guide your overall brand message and help you in decision making. When your brand has a clear set of core values you have a sense of purpose with your message and product you sell. I talk all about this in my e-course, The Practical Brand.
If you’re interested in learning more about your core values and how to create a timeless brand then: