Inside my rebrand

My brand has evolved immensely since I started my business 4 years ago. I was only a couple of years out of school and still finding myself as a designer when I started Three Feathers Design. My business was born out of a desired to spend more time at home with my kid. I loved working and learning new things at my ‘big girl job’ but I missed having creative freedom and sitting in front of computer 8 hours a day was killing me.

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What are Brand Guidelines?

Every organization or product creates an impression in the mind of the audiences it interacts with. This impression is your brand. What do your clients say about you? How do they describe your service? By designing the uniformity in the look and feel of your brand’s communications, you encourage alignment of your audience’s perspectives with your own mission, vision, values, and perspectives. In other words, your brand helps your audience understand you.

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Why You Need Brand Photos

Just like a logo and colors are unique to your brand, images also play an important role. Brand photos are images that you have commissioned or take yourself to represent your product, services or overall brand. They can be used on your website, in social media, blog posts and in other marketing materials. Stock images are great in a pinch but your unique images will set you apart from the crowd, here are a few reasons why.

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2016 Year In Review

I wanted to say a great big THANK YOU for letting me into your inbox this year. I have seen plenty of ups and downs for my business, there have been slow months, clients that seemed to fall off the face of the earth and typos that still give me nightmares, but there have also been lots of high points. I have managed to grow a business that supports me full time, I’ve worked with some truly exceptional creative entrepreneurs and those highs make the hard work worth it. 

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Why I Love Squarespace for Creative Entrepreneurs

I recently made the decision to stop watering down my web design expertise and build websites for my clients only on Squarespace. I hesitated for a while to do this because I feared I would turn business down but soon realized, honing in on my Squarespace expertise only makes me more skilled and desirable as a web designer. I believe Squarespace is the best platform for creative entrepreneurs for a few reasons…  

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Is Your Website Turning People Away?

Is your website costing you clients? Recently I helped a client look for a local printer for her product labels I designed and I had heard good things about this one printer in town so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’. A few days went by and I never heard from them, luckily the website had a number listed so when I called and spoke to them I mentioned that I had already emailed and they said they ‘never got it’. This got me thinking about websites and how they can end up costing you clients if you make some of these common mistakes.

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