I used to think that mocking up a Squarespace website first would be a waste of time and just add more steps to my process, but by adding this step to my client experience, I’ve actually been able to wrap up projects faster (and with fewer revisions).Read More
Pinterest is a great way to drive traffic to your website, gaining you new visitors and potential new clients along the way. While traditional pins on Pinterest are still helpful to your site traffic, rich pins are the way to go with gaining the most views and click throughs (clicks to your website). They allow Pinterest to import the extra information from your website into their platform. It makes your content more likely to show up when someone searches for it.Read More
Making the move from Wordpress to Squarespace can take a few steps but it certainly does not have to be a complicated process! You may think your Wordpress site is already the way to go, but I am a huge fan of Squarespace and think it is a better fit for your online business. Read this post for more about why you are going to want to make the switch! In this blog post, I will be covering what you need to do to migrate from one platform to another.Read More
It’s one thing to build a beautiful Squarespace website but if no one ever sees it what’s the point?! Setting you website up for SEO success is one way to ensure traffic to your website. Luckily with Squarespace, they make it really easy to get your website set up on the back end for SEO success.Read More
Hands down, the most frequently asked question I get is “How do you find clients?” I wanted to share some of the ways I have found business when I was just starting out and some of the strategies that are still effective for me today. Use these tips to implement in your own business, but I encourage you to adapt and adjust as needed for your industry and needs as well!Read More
Squarespace, Wordpress, or something else entirely?
When you’re trying to build a website, you can easily get bogged down in research mode. There’s tons of website builders out there and just as many opinions on them.Read More
You might have heard about how great Pinterest is, but did you know that it’s the one fastest growing social network? With over 100 million monthly users who love to share content, Pinterest is an excellent way to connect with your audience.Read More
We are trying to get the popcorn ceiling in our home removed and I have been going down the rabbit hole of trying to decide if we DIY it or hire somebody. In my search for a painter to give us a quote, I have been relying heavily on online reviews. I found that companies with ratings and reviews ranked higher in my search and I was also more likely to contact the company based on the amount of reviews they had.Read More
Over the last few weeks you’ve gotten a crash course in branding. We’ve covered what it is, why you need it, and what it can do for your business.
You’ve also learned the do’s and don’ts of DIY-ing your brand and you’re ready to get started.
But maybe you’re still a little fuzzy on how to put all the pieces of your brand together. You know the what, but you’re still trying to figure out the how.Read More
Nothing makes me crazier than seeing a client take their beautiful new branding and not use it.
Sure, they have an updated website with a gorgeous logo, coordinated typography, and styled imagery. They leave with all the elements they need for a consistent brand.Read More
I’ve spent years working with creative entrepreneurs on branding. In that time I’ve helped countless business owners express their vision and ideals through amazing visual branding.
But I’ve also seen a fair amount of DIY branding fails.
Not everyone can afford to go the done-for-you route, especially when you’re first getting started.Read More
Here’s a crazy stat for you:
According to a recent study, humans have a shorter attention span than goldfish.
Goldfish can focus for 9 seconds, but most humans only have an 8 second attention span.
There’s too many things demanding our attention these days. Everyone is multitasking, which makes focusing a huge challenge.
So how do you get anyone to stay on your site when you only have a VERY short window of time to capture someone’s attention before they wander back to Facebook or hop into their inbox?Read More
One of the biggest objections I hear from potential clients is that branding is too expensive.
It’s definitely an investment and when you’re in business for yourself, you have to be careful with how you use your money.
It’s smart to consider it. For some people, investing in professional branding isn’t the right move. If you’re brand new in business, it doesn’t make sense to invest when your ideal client and brand values might completely change in 3 months.Read More
Early in my business, I felt like I had to take on every client that came along. Even if they weren’t a great fit or I wasn’t the best person to help them, I still took the job.
I bet you can guess how that went.Read More
We’ve talked about the foundational pieces that make up every brand and how they work together. All seven are essential. You can’t just pick and choose which ones to include. If you do, you’ll end up with a disjointed brand that doesn’t really connect with your dream clients.Read More
In my last post, I shared all the pieces that go into creating a brand. It’s so much more than your logo. It’s your values, uniqueness, and position all wrapped up in a cohesive visual package that clicks with your ideal audience.Read More
Pop quiz — how do you define branding?
The first thing that comes to mind is probably a logo. When most people think of branding, they think of the visual representation.
But that’s just one small part of your brand.Read More
Early in my business, I felt like I had to take on every client that came along. Even if they weren’t a great fit Or I wasn’t even the best person to help them, I still took the job. Cringe!
I bet you can guess how that went.Read More
When I first starting freelancing, finding work was one of my biggest struggles. If I did manage to book a client they weren't always that dreamy. More often than not, they would be looking for someone to boss around rather than gain valuable expertise from. OR they were the type of client that wanted me on call 24 hours a day, texting me a random design edit as it popped into their head.Read More