Amplify the feminine spirt. After hearing that tagline I knew immediately I wanted to work with Margaret. Tara, her t-shirt brand, is a line of illustrations designed to empower women. Tara is a Goddess in Buddhism and often thought of as the "mother of liberation". Instead of portraying Tara the goddess we decided to use a lotus symbolizing balance. The illustrated quality pairs well with the hand-drawn script font in the logo.
For her website we included her brand images that feature women of all ages, shapes and sizes. Making it an accessible website for buyers to peruse and shop the line of t-shirts.