Gazebo Gardens has been in business since the 70's but it recently come under new ownership, which is why Steve came to me for a brand update. He wanted to honor the rich, local history of the brand as well as highlight some new services they are offering.
We started with a brand consultation and a mood board to set the tone for the project. We chose an illustrated feel with a darker more earthy color palette.
After a few different iterations we settled on a mixture of hand illustrated poppies and roses over a bold "GG". There is primary logo, two alternates and two icons.
Next was the website. Steve wanted it to be very simple and to the point while still highlighting the new brand design. See the live site here.