I've written before about the importance of taking advantage of your touchpoints with clients. This means any interaction a customer has with your business needs to showcase your visual brand.
This came up again when I was given the opportunity to speak to budding entrepreneurs at Women's Economic Ventures, a business school in Santa Barbara. I shared a handout with them that talked about all the possible touchpoints your business might have in one easy checklist and I thought I would share it with you! You can download and print your own copy here.