Are you like me and used to only use Pinterest for pinning recipes and house projects you will never get to? It's time to start taking Pinterest a little more seriously and use it to build your business' audience. Today on the blog Philippa Pires gives us the run down on how to use Pinterest to drive traffic to your website.
You might have heard about how great Pinterest is, but did you know that its the fastest growing social network? With over 100 million monthly users who love to share content, Pinterest is an excellent way to connect with your audience. You might also be thinking that its only good for brands that rely on photography to sell their products but that is not the case. In fact, anybody creating useful or inspiring content can benefit, making it a great traffic source for bloggers and service based brands. If you have a blog or a website, why not make it Pinterest friendly so that people who find you interesting can pin your content to their boards. When they 'pin it' this means it will show up in their news feed and all their followers will see your image, giving you lots of exposure and traffic to your web site.
To get you started, here are 3 steps to drive traffic to your blog or website using Pinterest:
1. Setup Up A Business Account On Pinterest
Although there is no difference in the way business and personal accounts looks, having a business account gives you access to more options. By setting up a business account you will be able to use your company name as opposed to your name. You will also get access to the free analytics tool and be able to use rich pins. If you already have a personal account it is easy to convert it to a business account. Simply log in to your account then go to http://business.pinterest.com/ and follow the directions. If you are just setting up an account for the first time you can go to https://www.pinterest.com/business/getstarted/ Setting up a business account is easy, just fill everything out and you will be ready to start pinning.
2. Create Images That People Will Want To Share
To have share-worthy images, make sure your images are good quality. Images that are tall and skinny and very colorful tend to get the most pins. If you have a service based business then you might want to create graphics for guides, lists or how-tos to compliment the information on your website. For example, if you sell life insurance you could link to a guide on your website, or if you sell scarves you could show people how to wear your scarves. Once you have created your images you want to upload them to your Pinterest page. Be sure to include a keyword rich description along with your image so that your image shows up when people do a search for your product or service.
"Be sure to include a keyword rich description along with your image so that your image shows up when people do a search for your product or service."
3. Link Your Images Back To Your Website
This is the most important step. If you want people to visit your website, then be sure to add your link to all the images you have uploaded. You need to do this after uploading images from your computer: go to the image, click on edit and add the link.
"Be sure to add your link to all the images you have uploaded."
Another way to get more traffic, is to add a 'Pin it' button to your website. This way you make it easy for anyone browsing your website to pin your image to their boards. This way all their followers will see your image, and it will automatically link them back to your website. There are lots of free plugins that can you can add to your site for this.
I hope I have inspired you to think about the images you use on your website a little differently. By tweaking a few things and making your images Pinterest friendly, you will see more website traffic. After all, what's the point of a website, if no one visits it. With its rapidly growing user base there has never been a better time to get started and use Pinterest to drive traffic to your website. Good luck and happy pinning!
Philippa Pires is a digital marketing strategist and founder of Live Play Make. She is passionate about helping creative entrepreneurs find and connect with their audience through social media.