Which Printing Process is Best for You?

When you start a project that will be printed you need to think about what printing process you will use. There are a lot of options for printing that are best for different situations. You graphic designer should discuss what options you have and direct you to printers they recommend. Below is a quick run down of some of the most common printing techniques and when to use them.

Digital

Digital Press

Digital Press

Fast turn around,  four color process that mimics pannetone colors. Variable printing options, for example you are running a direct mail camping and need the names  of recipients to be on each copy.  Less waste.

When to use

In a hurry, lots of colors, low volume, in need of customization.


Offset

Offset Process

Offset Process

Uses lithographthic plates to place the image on the paper, more of a photographic process. Each color on the print requires it’s own plate. Making the process take longer than digital printing.

Uses Pantone, as the quantity goes up the price goes down. Higher image quality, lots of material choices including paper, plastic, metal leather.

When to use

High volume, one-two colors, unusual printing medium.


Letterpress

Letterpress business card

Letterpress business card

The most traditional form of printing, it uses a process that involves uses plates with raised areas to imprint onto the paper, usually resulting in an impression on the paper.  Creates bold, sharp images with bold typography.

When to use

1-2 colors, single images. Gives a sense of craftsmanship, great if it has bold text.  Smaller quantity.


Screen printing

Screen printing a single shirt.

Screen printing a single shirt.

Uses a mesh stencil to print the ink onto the material, usually T-shirts, posters, stickers, vinyl, wood, or other material. Achieves a high level of vibrancy.

When to Use

When printing on curves or unusual surfaces, on dark materials.



To talk more about printing processes and hear who we recommend, contact us! 

Hayley FeddersComment