Poster Basics - 5 Pro Tips

An example of a flier that had a little too much fun! This poster is using too many colors that distract the viewer as well as a font that is not legible. 

An example of a flier that had a little too much fun! This poster is using too many colors that distract the viewer as well as a font that is not legible. 

As a business owner there will come a time where you will need a make "quick and dirty" poster to promote an offer, event, change of venue etc. While we always advocate for hiring a professional there are times you need it ASAP for little cost, we get it.

This post will give you 5 pro tips for creating the perfect poster for your business as well as a free InDesign template to download for future, even faster project results! 

01. Stick to the Point

Start with a theme and stick with it. You should only highlight the main message or point of your poster. For example, you need to design a poster for an event, put only the event information on the poster — time, date, location, contact information etc. Be precise and stick to the point. 

2. Have fun, but don't be messy

Creativity is great but you still need to make your poster legible. Make sure you have fun with colors and images but keep color theory in mind, if your company has color standards, use them. Make sure to include your company logo, usually in the lower left or righthand corner of the poster (this is the last place the viewer looks and it will leave a lasting impression of your company). Avoid using too many colors all at the same time. Use Kuler to pick three to five complimentary colors and stick to those. 

3. Balance type and images

Maintaining balance in your poster is important for the viewer to be able to understand your message. If you have an image that outweighs the content of your poster (or vice versa) it will dominate the poster and be confusing for viewers. You want to make reading your poset as easy as possible. 


4. Mix up your typography, but not too much. 

Play with type, colors and graphics without cluttering the poster.

Play with type, colors and graphics without cluttering the poster.

If your company has a fonts that are included in your design standards, use those. Otherwise choose a font for a headline, this can be more creative and attention grabbing. Again, make sure it is legible. For the important information of your poster we recommend a modern font that also has a bold option like Century Gothic, Futura or Helvetic.  The reason we recommend using these for the important information of your poster is you want people to read it! If people can't read your poster they are not going to take action and come to your event (or whatever you are advertising).


05. Composition is Key

Keep balance in mind when composing your poster. Put an attention grabbing heading or graphic at the top or in a prominent position of the poster. Use the rule of thirds to divide the information of your poster, one third headline, one third graphic, one third important information. 

Get a free poster template to use for future DIY marketing materials here!

To talk more about this post contact us!