Business Card Basics

Do people even use business cards anymore? Aren't they the things you pick your teeth with or drop in the "free lunch" jar at the local deli?

Yes, to all of the above. While they are great for picking pieces of that free sandwich you won out of your teeth, they are also an important tool in marketing your company and like all marketing materials they need to convey your brand.

Weather you are attempting to design your own business cards or hiring a designer (recommended)  to make them for you there are a some business card basics to keep in mind when creating your cards. 

Image/color

Your business card should showcase your company logo, the file should be at least 300 dots per inch and in CMYK color mode. If you are making double sided cards and you are putting your logo on the back side of the card it should not take up more than 75% the size of the card. If the logo is sharing any space with other information, try not to have it take up more than 50% of the card.  

This is an example of the logo only taking up about 75% of the back side of the card. On the front, where it shares space, it takes up less than 50%

This is an example of the logo only taking up about 75% of the back side of the card. On the front, where it shares space, it takes up less than 50%

Information

Only include vital information on your business card. Some of the basic contact information items to include are

•Company Name
•Your name and title
•Telephone and fax numbers
•Website
•Email
•Address (if applicable)
•Company tag line

Typography

Your company should have a font that it uses for all of it's marketing materials, one for the web and one for print. If your logo has a non-custom font in it you should use that. When selecting a font for your business card avoid any decorative or hard to read fonts. You want people to be able to easily read and pass on your information. The size of your font should be no less that 6 points, ideally no less that 8 points.

Quality

The quality of your paper and printing is really important, generally the weight of the paper ranges from 80-100 lbs and the type of finish varies (glossy, matte, etc.) I HIGHLY recommend using a local printer where you can get proofs of your cards and see different paper samples. 

If you would like to discuss this post more, please contact me.