Love it or hate it social media plays a major role in showcasing your business. While I do not recommend depending solely on social media outlets to build your business, it can be a very powerful touch point interaction with your clients. I recommend using social media as a way to express the philosophy and credibility of your company's brand. One of the many social media sites you can use to showcase your business is Instagram.
Instagram is a great tool for business owners to utilize, especially retail business owners. A properly executed Instagram account for your business will reflect the values and esthetic of your brand.
Make sure images are clean, crisp and in focus. Don't be afraid to import images from your computer, using a higher quality camera will give you a higher quality image, don't believe the hashtag #iphoneonly.
There are also plenty of different Applications you can use to resize and add text/shapes to your images. This creates variety within users news feed and helps your image stand out.
Makesmith Leather Company, a Santa Barbara based business, has a nice balance of products and lifestyle images. They feature pictures of their product in images that are stylized to attract the target audience.
McConnell's Ice Cream, another Santa Barbara business also does a really nice job of stylizing their images to make everyday ice cream seem trendy and inviting.
The most importance thing to remember is keep your followers engaged try to post an image at least once a week and avoid meaningless 'selfies' or pictures of your lunch.
Below are a couple more examples from Make Smith and McConnell's.