Take Advantage of Your Interactions With Clients
Every single interaction your company has with a potential client is an opportunity to show them that you are a credible and trustworthy business and they should do business with you. These interactions are called touch points. A touch point can be a logo, business card, website, company uniform, the greeting your receptionist gives when answering the phone the list goes on.
Depending on your business you will have many different kinds of touch points with your customer. The important thing to do is find all possible touch points and incorporate your company brand/logo into these. Below is a list of just a few of the logo implementation opportunities you should utilize to reach your customer. The asterisk (*) indicates items I highly recommend hiring a professional graphic designer to create.
Some printed pieces can be simple and only require your logo, others can be very involved and include images, text, and company colors.
- Business Cards *
- Business Forms
- Mailing labels and envelopes
- Brochures, pamphlet, catalogs and booklets *
- Annual Reports *
- Shopping bags
- Hang Tags
- Poster Advertisements *
Clothing is a good opportunity to apply your logo and use your company colors.
- Smocks and lab coats
- Name badges
- Scarves and ties
Signage is a important touch point for retail/service industry companies. Make sure your signs are easy to read, not cluttered and straight to the point. I highly recommend hiring a professional for most of these touch point items.
- Main exterior/Window decals*
- directional/way finding
- Flags, banners* and pennants
- Overhead menu boards*
- Elevator door wraps*
- Doors decals*
- Company Cars/Trucks*
The surface area of your product packaging is a great opportunity to implement your logo and company brand. Quality packaging = quality product.
- Product package design*
- Gift Boxes*
- Wrapping paper and gift tags*
- Shipping cartons*
Digital and Social Networks
- Mobile Site*
- Facebook, Youtube, twitter, Google plus etc.
The list goes on!
If you would like to discuss this post please contact me.
This blog post referenced Dr. Bill Haig's study of credibility-based color in logo design. See more from Dr. Haig here.