Did you know that testimonials are one of the most important things to include on your website? They can easily be forgotten but some studies suggest that up to 70% of people trust a brand more after reading a positive review. Testimonials build credibility and customers buy from brands they trust.
Has business slowed down or you are feeling bored of your brand’s look? It can be tempting to want to rebrand and give your business a makeover when you are feeling like this. Even though change is good and often inevitable, it isn’t always necessary. When is a good time to rebrand? Well, let’s start when it's not a good time.
I wanted to say a great big THANK YOU for letting me into your inbox this year. I have seen plenty of ups and downs for my business, there have been slow months, clients that seemed to fall off the face of the earth and typos that still give me nightmares, but there have also been lots of high points. I have managed to grow a business that supports me full time, I’ve worked with some truly exceptional creative entrepreneurs and those highs make the hard work worth it.
I'll admit, I've been feeling kind of 'blah'. I don't know if it's this endless summer, 100 degree weather or I am still coming down off my vacation high. Either way I have been a little lost for inspiration
Starting a business is no easy feat, there are so many factors to consider. What am I selling? Why do customers even want to buy my product? Who are the people that will buy from me? With so many steps to take in order to get up and running it is often easy think that you need just a logo for your identity. In reality your logo is only a portion of your overall brand.
I recently made the decision to stop watering down my web design expertise and build websites for my clients only on Squarespace. I hesitated for a while to do this because I feared I would turn business down but soon realized, honing in on my Squarespace expertise only makes me more skilled and desirable as a web designer. I believe Squarespace is the best platform for creative entrepreneurs for a few reasons…
I started my little business just over three years ago with a desire to find a way to spend more time with my son. I was woking full-time, dropping him off at daycare each day and missing him like crazy all day. I was miserable and essentially working to pay over half of my salary towards his day care.