Follow my blog with Bloglovin

Why You Need Brand Photos

Why You Need Brand Photos

Just like a logo and colors are unique to your brand, images also play an important role. Brand photos are images that you have commissioned or take yourself to represent your product, services or overall brand. They can be used on your website, in social media, blog posts and in other marketing materials. Stock images are great in a pinch but your unique images will set you apart from the crowd, here are a few reasons why.

How To Ask For A Testimonial

How To Ask For A Testimonial

Did you know that testimonials are one of the most important things to include on your website? They can easily be forgotten but some studies suggest that up to 70% of people trust a brand more after reading a positive review. Testimonials build credibility and customers buy from brands they trust. 

Should You Rebrand?

Should You Rebrand?

Has business slowed down or you are feeling bored of your brand’s look? It can be tempting to want to rebrand and give your business a makeover when you are feeling like this. Even though change is good and often inevitable, it isn’t always necessary. When is a good time to rebrand? Well, let’s start when it's not a good time.

2016 Year In Review

2016 Year In Review

I wanted to say a great big THANK YOU for letting me into your inbox this year. I have seen plenty of ups and downs for my business, there have been slow months, clients that seemed to fall off the face of the earth and typos that still give me nightmares, but there have also been lots of high points. I have managed to grow a business that supports me full time, I’ve worked with some truly exceptional creative entrepreneurs and those highs make the hard work worth it. 

Why I Love Squarespace for Creative Entrepreneurs

Why I Love Squarespace for Creative Entrepreneurs

I recently made the decision to stop watering down my web design expertise and build websites for my clients only on Squarespace. I hesitated for a while to do this because I feared I would turn business down but soon realized, honing in on my Squarespace expertise only makes me more skilled and desirable as a web designer. I believe Squarespace is the best platform for creative entrepreneurs for a few reasons…  

Is Your Website Turning People Away?

Is Your Website Turning People Away?

Is your website costing you clients? Recently I helped a client look for a local printer for her product labels I designed and I had heard good things about this one printer in town so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’. A few days went by and I never heard from them, luckily the website had a number listed so when I called and spoke to them I mentioned that I had already emailed and they said they ‘never got it’. This got me thinking about websites and how they can end up costing you clients if you make some of these common mistakes.

3 Questions to Ask Yourself When Your Feeling Scattered In Your Business

3 Questions to Ask Yourself When Your Feeling Scattered In Your Business

Are you feeling scattered? Do you have so many ideas and want to offer them all but you’re unsure how can to incorporate it all into one business? I find asking myself these three questions helps questions when I am feeling scattered and not sure how to move forward in my business. 

The Art of Saying No: A Step-By-Step Guide to Passing on Projects While Building Your Brand

The Art of Saying No: A Step-By-Step Guide to Passing on Projects While Building Your Brand

 

You know that feeling, right? An opportunity gleams in plain sight, one that promises a little extra income, a new client relationship, or a sleek new project to add to your portfolio.

 

But, something just feels...off.

 

It might be the client’s pushy style of communicating, unfair pricing, or a subject matter that conflicts with your personal or professional values.


Whatever your intuition is telling you, saying “no” doesn’t have to mean shutting doors and burning bridges.