How to define your dream customer

Your dream customer is that one customer that you just “click” with. They are the kind of customer that values your expertise and creative opinion while also providing feedback that helps your working relationship move forward. They have the budget to afford your product and they understand that the investment they are making will help them solve the problem they came to you with in the first place.

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Client Feature - Farmbelly

Michelle is a farmer, chef and teacher. Her business Farmbelly, hosts intimate workshops where she teaches you how to "eat like a farmer". Michelle approached me in need of a rebrand and the result is a fun illustrated logo that truly speaks to her ideal clients as well as her personality. Read to learn more about Farmbelly in the latest client feature. 

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Inside my rebrand

My brand has evolved immensely since I started my business 4 years ago. I was only a couple of years out of school and still finding myself as a designer when I started Three Feathers Design. My business was born out of a desired to spend more time at home with my kid. I loved working and learning new things at my ‘big girl job’ but I missed having creative freedom and sitting in front of computer 8 hours a day was killing me.

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What are Brand Guidelines?

Every organization or product creates an impression in the mind of the audiences it interacts with. This impression is your brand. What do your clients say about you? How do they describe your service? By designing the uniformity in the look and feel of your brand’s communications, you encourage alignment of your audience’s perspectives with your own mission, vision, values, and perspectives. In other words, your brand helps your audience understand you.

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Why You Need Brand Photos

Just like a logo and colors are unique to your brand, images also play an important role. Brand photos are images that you have commissioned or take yourself to represent your product, services or overall brand. They can be used on your website, in social media, blog posts and in other marketing materials. Stock images are great in a pinch but your unique images will set you apart from the crowd, here are a few reasons why.

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