How To Find Your Brand Core Values

The core values of your brand are less about what you offer and more about your brand as a whole, it is what your brand stands for. These values should guide your overall brand message and help you in decision making. When your brand has a clear set of core values you have a sense of purpose with your message and product you sell.

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What are Brand Guidelines?

Every organization or product creates an impression in the mind of the audiences it interacts with. This impression is your brand. What do your clients say about you? How do they describe your service? By designing the uniformity in the look and feel of your brand’s communications, you encourage alignment of your audience’s perspectives with your own mission, vision, values, and perspectives. In other words, your brand helps your audience understand you.

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Why You Need Brand Photos

Just like a logo and colors are unique to your brand, images also play an important role. Brand photos are images that you have commissioned or take yourself to represent your product, services or overall brand. They can be used on your website, in social media, blog posts and in other marketing materials. Stock images are great in a pinch but your unique images will set you apart from the crowd, here are a few reasons why.

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Should You Rebrand?

Has business slowed down or you are feeling bored of your brand’s look? It can be tempting to want to rebrand and give your business a makeover when you are feeling like this. Even though change is good and often inevitable, it isn’t always necessary. When is a good time to rebrand? Well, let’s start when it's not a good time.

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2016 Year In Review

I wanted to say a great big THANK YOU for letting me into your inbox this year. I have seen plenty of ups and downs for my business, there have been slow months, clients that seemed to fall off the face of the earth and typos that still give me nightmares, but there have also been lots of high points. I have managed to grow a business that supports me full time, I’ve worked with some truly exceptional creative entrepreneurs and those highs make the hard work worth it. 

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Why I Love Squarespace for Creative Entrepreneurs

I recently made the decision to stop watering down my web design expertise and build websites for my clients only on Squarespace. I hesitated for a while to do this because I feared I would turn business down but soon realized, honing in on my Squarespace expertise only makes me more skilled and desirable as a web designer. I believe Squarespace is the best platform for creative entrepreneurs for a few reasons…  

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Is Your Website Turning People Away?

Is your website costing you clients? Recently I helped a client look for a local printer for her product labels I designed and I had heard good things about this one printer in town so I decided to look them up online. When I managed to find the contact page, I filled out the form with all of my printing inquires and hit ‘send’. A few days went by and I never heard from them, luckily the website had a number listed so when I called and spoke to them I mentioned that I had already emailed and they said they ‘never got it’. This got me thinking about websites and how they can end up costing you clients if you make some of these common mistakes.

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3 Questions to Ask Yourself When Your Feeling Scattered In Your Business

Are you feeling scattered? Do you have so many ideas and want to offer them all but you’re unsure how can to incorporate it all into one business? I find asking myself these three questions helps questions when I am feeling scattered and not sure how to move forward in my business. 

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