Lizzy from Simple Wealth is a jewelry maker from Santa Barbara and she came to me in the hopes of growing her brand and "getting off of Etsy". She wanted to elevate her style and start attracting more of her dream customers. We started with an initial mood board to set the tone for the project, we decided on earth tones and hints of copper.
The final brand design reflects the triangle motifs found in her jewelry and the simple and elegant style of her jewelry. Her brand design consists of a primary logo, alternate logo and sub mark. You can see the brand style guidelines here.