Lesley came to me in need of a brand design for her interior design business. She new that she wanted her style to reflect her own design aesthetic, clean, modern with a hint of feminine. She also wanted to highlight in initials (LB) and work those into the brand design. We started with a mood board of insprational images that set the tone for the design project.
The final brand design consists of a primary logo, alternate logo variations and logo sub marks that can be used as additional graphic elements. After the brand design was complete we used her brand style guidelines to design a custom business card.